Generally speaking, brand names seem to fit the product that they’re attached to. Think Ragu spaghetti sauce. “That’s Italian!” Remember the tag line? The word “ragu” evokes memories of family meals and Italian nights at home. In fact “ragu” actually means a sauce for pasta. The brand, Ragu, fit’s the […]
Marketing Spin
3 posts
When was the last time you read the label on something you use everyday and wondered “What???” From the not-quite-what-it-seems category, let’s have a little fun with some BIG brand names and take a look at a few products whose descriptions could use some improvement. Disclaimer: If you’re wondering why […]
For this first post, I want to set the expectation of what’s to follow on these pages: Edutainment! In addition to Marketing tips to help you engage your audience, we’ll look at how to save some cash on your IT expenses by extending the life of your technology assets. We’ll […]